Title: Director of Marketing
Reports to Founder - Scott
Individual contributor
Full and fractional roles will be considered.
Objective: Drive a significant increase in new customers through marketing efforts.
Candidate qualifications and role description:
Previous experience creating and implementing programs to drive new signups in the 3rd party ecosystem space for Xero and QuickBooks.
Thorough understanding of the “jobs” CFOs, fractional CFOs, accounting managers, and professional accountants are trying to get done, in the context of financial and adjacent reporting using Xero and QuickBooks.
Demonstrated success in identifying how the above targets make decisions for products like Scott’s Add-in.
Demonstrable success creating and implementing marketing programs that generate new subscriptions.
Development of measurement and tracking to analyze degree of success of each program implemented.
Monitor, derive insights, and make recommendations to improve trial to paid.
Demonstrate use of AI to leverage marketing efforts, resulting in efficiency gains.
Top notch verbal and written communication skills.
Work independently, from a remote location of your choosing.
Thrive in an environment where independence, accountability, and goal attainment are valued.
Ability to accept honest and direct feedback on performance.
About Scott’s Add-ins:
We are a small, but mighty team, based in the US, who have created a tool that our customers love. Please take a moment to peruse our reviews for Xero and QuickBooks users.
We are self-funded, profitable, and growing steadily. We currently do not do any marketing. All new customer acquisition is by word of mouth, or Xero / QuickBooks marketplace. We seek to increase our growth by hiring a marketing professional who can lead the effort.
If you like to work independently, partner with the Founder, and be the lead in telling the global accounting / finance community about us, Scott’s Add-ins might be an exciting opportunity for you.
Scott Miller
scott@scottsaddins.com